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Our Science & Safety

Our purpose is to give every baby, everywhere, the healthiest start in life. That’s why, at Johnson’s®, setting the bar for safe and gentle baby products is always our #1 goal. We take great care in the processes and science behind our products.

An adult holds a laughing baby close to their face, appearing to kiss the baby's cheek. The background is plain and light-colored.

Our 5-Step Safety Assessment Process

We're committed to quality and safety, which is why we've developed a thorough process to create our baby products. If a formula fails any step within the process, we go back to the drawing board. It’s how we assure we are developing the most gentle baby products for the most delicate skin.

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1. Sourcing Raw Materials

Safe products start with safe raw materials. That is why we thoroughly vet every supplier and only accept materials from vendors that meet our rigorous quality and safety standards.

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2. Assessing Ingredients

The ingredients we receive must be assessed and meet the requirements for safe use in personal care products. We dig below the surface to evaluate impurities and review the latest findings from personal care, food and medicine studies.

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3. Clinical Evaluation & Testing

Once we create product formulas, we test them with volunteers in a lab setting. Our experts test for every likely issue, including skin and eye irritation. As a result, our safety database includes information on a wide variety of formula reactions that help inform every new formula we make.

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4. Real Life Use

We test for ways real consumers use our baby products to ensure we provide a delightful usage experience. That starts with actually checking with you! We also test our products in the lab under many scenarios - extreme heat, cold, humidity and more - to triple-check safety, consistency, and quality.

Ongoing Evaluation

5. Ongoing Evaluation

Even when our finished product is available in your local store, our work isn't done. In addition to watching for new information, we listen to your feedback, whether it’s via a customer service call or a social media comment, and make updates when necessary, so that every product we make meets your expectations.

Our Best for Baby® Standards

When you bring your baby home with Johnson’s®, you can be sure that our attention and dedication went into every bottle so we can offer you our safest and gentlest care for your baby.

Every Johnson's® product is designed to meet or exceed the top internationally recognized regulatory standards. We put everything we know into developing our standards: we start with peer reviewed research, we look at the toughest regulations, incorporate best practices, and layer on our additional expertise when we make our Johnson’s® products.

Baby being bathed in a sink, with their mother pouring water over the baby's head. A bottle of Johnson's Baby shampoo is placed on the right side of the image.

Guided by External Experts

As a global brand, we care about every baby, everywhere, and that’s why we work to stay on top of the latest published science from around the world. Here are a few of the external resources we reference while creating our products:

US Cosmetic Ingredient Review (CIR)

review and assess cosmetic ingredients for safety and publishes findings in peer reviewed scientific literature.

EU Scientific Committee on Consumer Safety (SCCS)

Provides documented opinions on health and safety risks of cosmetic ingredients and products.

Research Institute for Fragrance Materials (RIFM)

Conducts ongoing extensive research and monitoring of ingredients.

Compliant with Regulatory Agencies

We not only follow global scientific guidelines, but we also take into account regulations for the main countries that market our products across the world. Our products are compliant with:

  • US FDA regulations and guidance.

  • EU Cosmetics Regulation and its amendments.

  • Brazilian Health Regulatory Agency (ANVISA) regulations.

  • Canada Chemical Data Management Program.

  • Australian Industrial Chemical Introduction Scheme (AICIS) and Therapeutic Goods Administration (TGA) regulations.

World map highlighting the US, EU, Brazil, Canada, and Australia, indicating regulatory compliance regions for Johnsons Baby products.

Informed by Health Care Professionals

Health Care Professionals know what's good for our babies. And evidence-based guidelines, including those published by professional associations that represent doctors, nurses, midwives, and others, inform what we do.

Smiling baby in a blue towel with bear ears being held by a woman in a blue shirt, in a bathroom setting.

Over 125 years of Baby Skincare Expertise

With Johnson's®, science & safety come together to make sure every product is formulated specifically for baby's unique skin, hair, and eye needs. As a world leader in baby skincare research with over 125 years of expertise caring for babies, our products help to support the overall well-being of your baby's skin.

A mother bathes her smiling baby in a sunlit bathroom with Johnson's Baby Bedtime Lotion and Wash bottles in the foreground.

Safe and Gentle Ingredients

All of our ingredients play a key role in making products that are as gentle as can be for your baby’s delicate skin, hair, and eyes. So you can learn more about each of our ingredients, we have compiled a detailed ingredient glossary.

A parent gently massaging their baby's back with both hands, highlighting skincare and tenderness.

Why Preservatives Are a Plus

Preservatives are an essential part of baby and beauty personal care products. Without them, everyday products you have come to rely on could expire within weeks or even days. We only use preservatives with decades of safe use and support from the FDA and the American College of Toxicology

Fragrances That Pass the Test

We hold our gentle fragrances to very strict standards before adding them to our products. We have set our standards so high that less than 25%* of the aroma compounds used in fragranced consumer products meet them. Plus, our formulators have designed each special blend of fragrances to create memorable experiences and minimize fragrance allergens and irritants. Our formulas are allergy tested to ensure gentleness on babies’ delicate skin.

*as per IFRA transparency list