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Superior Baby Care with a Touch of Gentle

CottonTouch™: The safest products for your newborn’s sensitive skin.

Mother touching noses with her baby, both smiling, with a blue background and baby blanket with animal prints.

The Softest, Safest Care There Is

A gentle, soft touch is the perfect way to comfort baby from the moment they open their eyes. Ultra-light and perfectly pH balanced to your newborn’s sensitive skin, our CottonTouch™ products are clinically proven to help support baby’s naturally developing skin microbiome. Plus, their non-slippery formulas allow for a better, safer hold during bath time. Made with purposeful ingredients like real cotton and a joyful fragrance that is proven to make your baby happy, CottonTouch™ is the perfect way to care for your baby’s delicate, sensitive skin.

Two Johnson's Baby products, cotton touch newborn wash & shampoo and cotton touch newborn face & body lotion, with a plush bunny and a blue cloth.

A Soft Touch for a Strong Connection

Touch is the most powerful way you can bond with your newborn. Proven to build a stronger connection between you and your newborn, our CottonTouch™ products’ lightweight feel enhances your loving touch.

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CottonTouch™ Products

using shampoo on baby bathing

CottonTouch™ Newborn Wash & Shampoo has a velvety light lather that rinses easily and leaves behind no unwanted residue.

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Baby lying down with lotion applied on chest, while a hand gently rubs the lotion in.

CottonTouch™ Newborn Face & Body Lotion is ultra-light and fast-absorbing to leave your baby’s skin and your hands with a clean feel. It’s easy to apply and keeps your baby’s skin moisturized for 24 hours.

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