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UL ECOLOGO certification logo, which consists of a white circular emblem with the letters "UL" at the top and a green leaf at the bottom, all set against a green background. This certification indicates a product certified by reducing environmental impact.
Johnsons Baby cottontouch newborn wash & shampoo, 13.6 fl oz (400 ml) bottle with a white cap and light beige packaging, featuring cotton imagery and text indicating no parabens, phthalates, sulfates, or dyes.
A transparent pump bottle of Johnson's CottonTouch newborn wash and shampoo with a green label, containing 100% gentle ingredients, stands against a plain, white background.
Green icon with a crossed-out dropper and text 'Hypoallergenic/ no parabens, phthalates, sulfates, or dyes'.
icone balança
Close-up of baby’s feet wearing a white onesie with pink patterns.
Baby in a bathtub being washed with Johnson's CottonTouch 2-in-1 wash by their parent.
Johnson’s CottonTouch newborn wash and shampoo bottle with customer review stating it is the best smelling baby wash, does not irritate sensitive skin, and is recommended for future purchases.
Johnson’s CottonTouch newborn wash and shampoo bottle, 27.1 fl oz, hypoallergenic, free from parabens, phthalates, sulfates, and dyes.
Johnson's CottonTouch newborn wash and shampoo bottle, 6.8 fl oz, with no parabens, phthalates, sulfates, or dyes.

CottonTouch® Newborn Wash & Shampoo

JOHNSON’S® CottonTouch Wash & Shampoo is blended with real cotton and is specially designed for newborn babies' delicate, sensitive skin. This newborn shampoo and body wash rinses clean and leaves no unwanted residue behind.

Plus, this shampoo and body wash is made with a joyful fragrance that is proven to calm fussy babies and helps to build parent and baby connection*.

*when JOHNSON’S® CottonTouch Newborn Wash & Shampoo and JOHNSON’S® CottonTouch Newborn Face & Body Lotion are used as part of a two-step routine.

  • 3x tested formulation - pediatrician, dermatologist, ophthalmologist.

  • Hypoallergenic and pH balanced.

  • No parabens, phthalates, sulfates, dyes, alcohol, or soap.

  • Our NO MORE TEARS® formula is as mild as pure water.

  • Clinically proven suitable for newborn skin.

Caring for baby

Blue icon of a leaf within a circle, symbolizing gentleness and care for delicate skin.
Designed for Newborns
Blue drop icon representing Johnsons Baby No More Tears formula.
No More Tears®
A blue icon of a flask with a green leaf sprouting from it, representing the natural derivation of Johnson's Baby formula.
91% Naturally Derived*

Caring for planet

Recycling symbol with a bottle icon inside, indicating eco-friendly packaging.
Recycling Instructions
Blue paw print icon representing Johnsons Baby's commitment to animal welfare and caring for the planet.
Animal Welfare
Blue icon of a fish encircled by two arrows, representing eco-friendly and gentle formulation on aquatic ecosystems.
Formulated to be gentle on aquatic ecosystems
Johnson's Cottontouch lotion bottle with a plush lamb and cotton flowers, highlighting its blend with pure cotton for newborn skin care.

Ingredient Spotlight

Blended with pure cotton.

Formula inspired by cotton’s absorption, breathability, and incredible softness for ultra gentle newborn care.

Ingredient Breakdown

0
~97%
of the formula selected for baby’s skin and eyes
0
~2%
of the formula selected to protect the product
0
<1%
Fragrance

Product Details

Wet baby's hair and body with warm water, apply baby wash and shampoo with your hand or washcloth, gently lather and rinse. Follow with a gentle massage using CottonTouch® daily lotion for superior light & delicate care for newborn's sensitive skin.

*Keep out of reach of children. Do not use if quality seal is broken.

UL ECOLOGO certification logo, which consists of a white circular emblem with the letters "UL" at the top and a green leaf at the bottom, all set against a green background. This certification indicates a product certified by reducing environmental impact.

Product certified for reduced environmental impact.

Learn More

How to Bathe a Newborn Baby

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A close-up of a smiling baby being kissed on the cheek by a parent, capturing a joyful moment of affection.

Baby Care Guide

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A baby lies on a pink blanket while an adult’s hands gently touch the baby's hands and torso, creating a tender moment.
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